Brand and digital studio in Lugano.
Built like a movement.
01 — The case
What people see depends on what they don’t.
We design both.
02 — Calibre K-01
Five functions.
One rhythm.
- Calibre
- K-01
- Type
- Independent studio
- Origin
- Lugano, 2016
- Jewels
- 9 — the team
- Power reserve
- 8 projects a year
- Languages
- IT · DE · FR · EN
03 — Mainspring
Strategy
Stored energy. The one idea everything else is wound from.
Deliverables
- Research
- Positioning
- Naming
- Brand architecture
04 — Gear train
Identity
Transmission. One idea, carried to every surface without losing force.
Deliverables
- Logo and typography
- Visual systems
- Guidelines
- Packaging
05 — Escapement
Product
Regulation. Complexity, released in precise and predictable steps.
Deliverables
- UX research
- Interface design
- Design systems
- Prototypes
06 — Balance
Motion
Rhythm. Movement with a reason, never decoration.
Deliverables
- Motion systems
- 3D
- Film
- Interaction
07 — Dial
Websites
Interface. The only part everyone sees.
Deliverables
- Art direction
- Front-end
- WebGL
- CMS and hosting
08 — Complications
Selected work
A complication is anything a watch does beyond telling the time.
- 01 Verzasca
- 02 Ferrovia
- 03 Monte Brè
- 04 Banca Sole
- 05 Salumeria
- 06 Nautica
09 — Assembly
Assembled to tolerance.
Six stages, in order. Nothing skipped.
Where the time goes100%
- Research15%
- Strategy15%
- Design30%
- Build25%
- Test10%
- Launch5%
10 — Klint
Every movement runs on stones.
In German, a watch’s jewels are called Steine. They carry the load and take the friction, so everything else keeps time.
Klint — Danish for a cliff of stone.
Power reserve0%
Drag anywhere to wind the crown